Are Black Friday deals real? What the data shows
Most Black Friday deals aren't one-offs. A few categories still drop. Here's the evidence, and the lists worth shopping.
Black Friday: 27 November 2026. Cyber Monday: 30 November 2026. Updated 5 November 2026
Past Black Fridays in numbers
83%
0
70
14%
What really dropped, category by category
Headphones
Often real
Headphones dropped by double digits on average in idealo's 2024 study. Still, check the weeks before the day.
See the listEarbuds and AirPods
Small drops
idealo found AirPods Pro 2 only a little cheaper on Black Friday 2024 than in October. Cheaper pairs often make the better buy.
See the listCordless vacuums
Not unique
Vacuums fell on average in idealo's study, yet Which? saw a Dyson at its Black Friday price for weeks before and after.
See the listTVs
Wait a little
Which? found one TV cheaper than its Black Friday price on 134 days in the six months after. New models push old ones down.
Black Friday shopping lists
Black Friday headphones: five pairs to put in your basket
Five pairs, each for a different listener. Find yours, then check the price.
See the list
Black Friday earbuds: six pairs to shortlist
Your phone decides half of it. Your commute decides the rest.
See the list
Black Friday cordless vacuums: Dyson V15 and three cheaper sticks
Floors and home size decide it. Here's the stick for each.
See the listWill it drop? Our product forecasts
Black Friday 2026 headphones: which pairs really get cheaper
Last November's real UK cuts, model by model, and our call for this year.
Will the Echo Show 11 be cheaper this Black Friday?
Likely a moderate drop
Will the Echo Show 5 be cheaper this Black Friday?
Likely a big drop
Will the Apple Watch SE 3 be cheaper on Black Friday 2026?
Likely a small drop
Will the Beats Pill drop this Black Friday?
Likely a big drop
Will the Bose SoundLink Flex (2nd Gen) drop on Black Friday?
Likely a moderate drop
Will the Bose SoundLink Max be cheaper on Black Friday 2026?
Likely a moderate drop
Will the Sage Barista Express drop on Black Friday 2026?
Likely a moderate drop
Will the Sage Barista Touch Impress drop on Black Friday 2026?
Likely a moderate drop
Will the De'Longhi La Specialista Arte drop on Black Friday 2026?
Likely a big drop
Will the De'Longhi La Specialista Touch drop on Black Friday 2026?
Likely a moderate drop
Will the De'Longhi Magnifica S drop on Black Friday 2026?
Likely a moderate drop
Will the De'Longhi Rivelia drop on Black Friday 2026?
Likely a small drop
Will the Dreame X50 Ultra Complete drop on Black Friday 2026?
Likely a big drop
Will the Dyson Airstrait be cheaper on Black Friday 2026?
Likely a big drop
Will the Dyson Supersonic Nural be cheaper on Black Friday 2026?
Likely a moderate drop
Will the eufy X10 Pro Omni drop on Black Friday 2026?
Likely a moderate drop
Will the Garmin fēnix 8 be cheaper on Black Friday 2026?
Likely a big drop
Will the Garmin Forerunner 165 be cheaper on Black Friday 2026?
Likely a big drop
Will the Garmin Forerunner 265 be cheaper on Black Friday 2026?
Likely a big drop
Will the Garmin Forerunner 570 be cheaper on Black Friday 2026?
Likely a moderate drop
Will the Garmin Forerunner 965 be cheaper on Black Friday 2026?
Likely a big drop
Will the Garmin Forerunner 970 be cheaper on Black Friday 2026?
Likely a moderate drop
Will the Garmin Instinct 3 be cheaper on Black Friday 2026?
Likely a moderate drop
Will the Garmin Venu 4 be cheaper on Black Friday 2026?
Likely a moderate drop
Will the Garmin vívoactive 6 be cheaper on Black Friday 2026?
Likely a moderate drop
Will the Google Pixel Watch 4 be cheaper on Black Friday 2026?
Likely a big drop
Will the JBL Charge 6 be cheaper on Black Friday 2026?
Likely a big drop
Will the JBL Flip 7 be cheaper this Black Friday?
Likely a big drop
Will the LG C5 OLED be cheaper this Black Friday?
Likely a big drop
Will the LG G5 OLED be cheaper this Black Friday?
Likely a big drop
Will the Marshall Acton III drop on Black Friday 2026?
Likely a big drop
Will the Nespresso Vertuo Next drop on Black Friday 2026?
Likely a big drop
Will the Nespresso Vertuo Plus drop on Black Friday 2026?
Likely a moderate drop
Will the Nespresso Vertuo Pop drop on Black Friday 2026?
Likely a big drop
Will the Ninja Blast drop on Black Friday 2026?
Likely a moderate drop
Will the Ninja CREAMi Deluxe drop on Black Friday 2026?
Likely a small drop
Will the Ninja Swirl by CREAMi drop on Black Friday 2026?
Likely a moderate drop
Will the Ninja Crispi drop on Black Friday 2026?
Likely a moderate drop
Will the Ninja Detect Duo drop on Black Friday 2026?
Likely a big drop
Will the Ninja Double Stack XL drop on Black Friday 2026?
Likely a moderate drop
Will the Ninja Foodi Dual Zone drop on Black Friday 2026?
Likely a big drop
Will the Ninja Foodi MAX Dual Zone drop on Black Friday 2026?
Likely a moderate drop
Will the Ninja SLUSHi drop on Black Friday 2026?
Likely a big drop
Will the Nutribullet 600 drop on Black Friday 2026?
Likely a big drop
Will the Oral-B iO9 be cheaper on Black Friday 2026?
Likely a big drop
Will the Philips 3000 Series Airfryer drop on Black Friday 2026?
Likely a big drop
Will the Philips Sonicare 7100 be cheaper on Black Friday 2026?
Likely a big drop
Will the Sonicare 9900 Prestige be cheaper on Black Friday 2026?
Likely a big drop
Will the PS5 Pro drop on Black Friday 2026?
Likely a moderate drop
Will the PS5 Slim drop on Black Friday 2026?
Likely a moderate drop
Will the Roborock Saros 10 drop on Black Friday 2026?
Likely a big drop
Will the Samsung Galaxy Watch8 be cheaper on Black Friday 2026?
Likely a big drop
Will the Galaxy Watch8 Classic be cheaper on Black Friday 2026?
Likely a big drop
Will the Samsung S95F be cheaper this Black Friday?
Likely a big drop
Will the Siemens EQ900 drop on Black Friday 2026?
Likely a big drop
Will the Sonos Era 100 be cheaper this Black Friday?
Likely a big drop
Will the Sonos Era 300 drop on Black Friday 2026?
Likely a moderate drop
Will the Sonos Roam 2 drop this Black Friday?
Likely a moderate drop
Will the Sony WH-1000XM6 be cheaper this Black Friday?
Likely a moderate drop
How to spot a real deal
01
Check the price history
Compare the offer with the price over the past weeks, not the crossed-out one. A price comparison site shows the history.
02
No need to rush
In the Which? study, none of the deals hit the year's low on the day. The same price often returns.
03
Spot the RRP trick
A saving against an RRP nobody charged means little. Which? found one 'deal' at its price for most of the year.
04
Check the model
Older models get the deepest cuts. Make sure the name matches the generation you wanted.
Questions people ask
Are Black Friday deals in the UK genuine?
Many aren't special. Which? tracked deals from Black Friday 2024 and found 83% at the same price or lower in the six months before or after. None was at its cheapest of the year on the day.
Is it worth waiting until after Black Friday?
Sometimes. In the Which? study, some products dropped further in December and January. If you need it now and the price matches its recent low, buy it.
Which products really get cheaper on Black Friday?
In idealo's German study of 2024, TVs, vacuums and headphones saw the biggest average drops. Phones and tablets barely moved.
How we reached this
Figures come from published price studies, named next to each number. None use Amazon data. We add no prices of our own.
We haven't tested these products ourselves. Our picks weigh independent expert reviews against each maker's published specs and the prices we checked. Opinions are ours; facts link to where they come from. How we choose.
Sources: Which?: Most Black Friday deals the same price or cheaper at other times (Nov 2025), t3n: idealo Black Friday price analysis 2025.