Will the Oral-B iO9 be cheaper on Black Friday 2026?
It fell 64% last year. Another very deep cut is likely.
HappenedBlack Friday 2025
64% off at Argos on 26 November.
ForecastBlack Friday 2026
Likely a big drop
- It fell almost two-thirds at Argos last year
- The iO2 and Sonicare 7100 fell by about as much
Should you wait for Black Friday?
Don't pay full price. Brushes like this fall hardest in late November.
The cheaper picks: what they really did
The percentages are real Black Friday 2025 cuts, as reported that week. The right column is our 2026 forecast.
Oral-B iO Series 2
Out since 2024
−65%Likely a big drop
Gentle and simple, with the best battery in the iO range.
Oral-B iO Series 3
Out since 2023
−40%US figureLikely a big drop
The best iO without smart features; strong brushing.
Philips Sonicare 7100
Out since 2024
−64%Likely a big drop
Sonic rival with app guidance and a sleek build.
What this means: The iO2 and 7100 fell as much as the iO9. The iO3 figure is from the US.
Questions people ask
Does the iO9 have an app?
Yes. It connects over Bluetooth and tracks where you brush.
How many cleaning modes does the iO9 have?
Seven, including Sensitive, Whitening and Tongue Clean.
Is the iO9 much better than the iO3?
Reviewers rate the iO3's brushing highly; the iO9 adds the screen, app tracking and more modes.
How we reached this
Last year's cuts are the ones named outlets reported during Black Friday week 2025, against the regular price they quoted. The forecast is our reading of each model's age, its successors and last year's cuts. We never show prices. Where no outlet reported a cut in this country, we show the same model's cut reported in another country, marked with that country.
We haven't tested these products ourselves. Our picks weigh independent expert reviews against each maker's published specs and the prices we checked. Opinions are ours; facts link to where they come from. How we choose.
Sources: TechRadar: Black Friday electric toothbrush discounts, Tom's Guide (US): Black Friday electric toothbrush deals.