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Will the Sonicare 9900 Prestige be cheaper on Black Friday 2026?

Now replaced by a new 9900 Prestige. Expect a deeper cut than last year.

HappenedBlack Friday 2025

−34%US figure

The only figure we found is American: 34% off at Amazon.

ForecastBlack Friday 2026

Likely a big drop

  • A next-generation 9900 Prestige launched in the UK in September 2026
  • Philips' Sonicare 7100 fell 64% here last year

Should you wait for Black Friday?

Wait. With a newer model on shelves, the original should see bigger discounts.

The cheaper picks: what they really did

The percentages are real Black Friday 2025 cuts, as reported that week. The right column is our 2026 forecast.

  • Philips Sonicare 7100

    Philips Sonicare 7100

    Out since 2024

    −64%

    Likely a big drop

    App guidance and strong cleaning; reviewers call it the best all-rounder.

  • Oral-B iO Series 2

    Oral-B iO Series 2

    Out since 2024

    −65%

    Likely a big drop

    Simple and gentle; long battery, no app.

What this means: Both cheaper picks fell by about two-thirds here last year.

Questions people ask

What changed with the new 9900 Prestige?

The new generation adds a touchscreen on the handle. The original has no screen.

Does the original 9900 Prestige need the app?

It works without it, but reviewers found it leans on the app for its guidance.

Is the 9900 Prestige good for travel?

Yes. It comes with a travel case that charges over USB-C.

How we reached this

Last year's cuts are the ones named outlets reported during Black Friday week 2025, against the regular price they quoted. The forecast is our reading of each model's age, its successors and last year's cuts. We never show prices. Where no outlet reported a cut in this country, we show the same model's cut reported in another country, marked with that country.

We haven't tested these products ourselves. Our picks weigh independent expert reviews against each maker's published specs and the prices we checked. Opinions are ours; facts link to where they come from. How we choose.

Sources: 9to5Toys (US): Philips Sonicare Black Friday sale, TechRadar: Black Friday electric toothbrush discounts, T3: Philips launches the next-generation 9900 Prestige.