Will the Samsung S95F be cheaper this Black Friday?
Last year it barely moved. As an old model now, expect a big cut.
HappenedBlack Friday 2025
Under a quarter off across the Atlantic; no clean UK figure.
ForecastBlack Friday 2026
Likely a big drop
- The S95H replaced it in spring 2026
- Last year the cheaper S90F fell twice as far in the UK
Should you wait for Black Friday?
Yes. Last year's small cut came while it was Samsung's top OLED. This year it's the outgoing model, so expect more.
The cheaper picks: what they really did
The percentages are real Black Friday 2025 cuts, as reported that week. The right column is our 2026 forecast.
Samsung S90F OLED (65-inch)
Out since 2025
−48%Likely a big drop
The same QD-OLED family without the matte anti-glare screen.
LG C5 OLED (65-inch)
Out since 2025
−48%US figureLikely a big drop
Dolby Vision, which Samsung skips. US figure.
Samsung QN90F Neo QLED (55-inch)
Out since 2025
−25%US figureLikely a moderate drop
Bright Mini LED with an anti-glare filter, US 55-inch figure.
What this means: The cheaper OLEDs fell close to half. The S95F's matte screen is the reason to pay more, if glare is your problem.
Questions people ask
Was the Samsung S95F on offer last Black Friday?
Only with a voucher code here, which we don't count. American shoppers saw roughly 23% off the 65-inch on 27 November 2025.
What does the S95F's matte screen do?
It turns reflections into a faint haze, so the picture holds up in a sunny room. The trade-off is slightly greyer blacks in bright light.
When did the Samsung S95H come out?
Samsung launched it in spring 2026, which makes the S95F last year's model.
How we reached this
Last year's cuts are the ones named outlets reported during Black Friday week 2025, against the regular price they quoted. The forecast is our reading of each model's age, its successors and last year's cuts. We never show prices. Where no outlet reported a cut in this country, we show the same model's cut reported in another country, marked with that country.
We haven't tested these products ourselves. Our picks weigh independent expert reviews against each maker's published specs and the prices we checked. Opinions are ours; facts link to where they come from. How we choose.
Sources: TechRadar (US): Samsung Black Friday TV deals, TechRadar (US): 4 Black Friday OLED TV deals a TV reviewer recommends.