Will the Samsung S95F drop on Black Friday 2026?
A modest cut last year. Now it's last year's flagship: expect a big one.
HappenedBlack Friday 2025
Under a quarter off the 65-inch, listed on 27 November.
ForecastBlack Friday 2026
Likely a big drop
- The S95H replaced it in April 2026, so stores are clearing stock
- Last year's rival flagship, the LG G5, already fell much further while current
Should you wait for Black Friday?
Yes. Last year it was Samsung's newest flagship and the cut stayed small. As an outgoing model this year, it has more room to fall, and the cheaper OLEDs below fell further already.
The cheaper picks: what they really did
The percentages are real Black Friday 2025 cuts, as reported that week. The right column is our 2026 forecast.
Samsung S90F OLED (65-inch)
Out since 2025
−30%Likely a big drop
Same QD-OLED family, dimmer and without the anti-glare matte screen.
LG C5 OLED (65-inch)
Out since 2025
−48%Likely a big drop
Adds Dolby Vision, which Samsung skips. Nearly half off last year.
Samsung QN90F Neo QLED (55-inch)
Out since 2025
−25%Likely a moderate drop
Bright Mini LED for sunny rooms; this figure is for the 55-inch.
What this means: Last year the C5 fell furthest. Pay for the S95F only if glare is a real problem in your room: its matte screen is what you're buying.
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Questions people ask
How much was the Samsung S95F on Black Friday 2025?
The 65-inch sold for about 23% under its regular price on 27 November 2025, while it was still Samsung's top OLED.
Has Samsung replaced the S95F?
Yes. The S95H started shipping on 1 April 2026, so the S95F is now the outgoing model that stores want to sell through.
Does the Samsung S95F support Dolby Vision?
No. Dolby Vision films play in HDR10 or HDR10+ instead. If you watch a lot of Dolby Vision content, the LG C5 supports it.
How we reached this
Last year's cuts are the ones named outlets reported during Black Friday week 2025, against the regular price they quoted. The forecast is our reading of each model's age, its successors and last year's cuts. We never show prices.
We haven't tested these products ourselves. Our picks weigh independent expert reviews against each maker's published specs and the prices we checked. Opinions are ours; facts link to where they come from. How we choose.
Sources: TechRadar (US): Samsung Black Friday TV deals, TechRadar (US): 4 Black Friday OLED TV deals a TV reviewer recommends.