Will the Bose Smart Ultra Soundbar be cheaper on Black Friday?
Last year's cut was solid, not dramatic. Expect a moderate repeat.
HappenedBlack Friday 2025
Just over a fifth off, reported on 27 November.
ForecastBlack Friday 2026
Likely a moderate drop
- Out since 2023, yet Bose kept last year's cut moderate
- The smaller Bose Smart Soundbar fell almost the same share
Should you wait for Black Friday?
Yes, if it's for this year. Last year's saving was worth having, and three years in, a smaller cut looks unlikely. Grab it if it sits near last year's level early.
The cheaper picks: what they really did
The percentages are real Black Friday 2025 cuts, as reported that week. The right column is our 2026 forecast.

Bose Smart Soundbar
Out since 2024
−20%Likely a moderate drop
The same AI dialogue mode in a smaller bar. Similar cut.

Sonos Ray
Out since 2022
−9%Likely a small drop
Fell least last year. Optical only, no Atmos.
What this means: Last year both Bose bars fell by about a fifth. The Smart Soundbar suits smaller TVs and rooms.
We earn a commission if you buy through the shop links on this page, at no extra cost to you. It never decides our picks. How that works.
Questions people ask
Is the Bose Smart Ultra Soundbar good for dialogue?
It has an AI dialogue mode, and reviewers praise its wide, detailed sound. Some found the midrange a little congested.
Bose Smart Ultra or Smart Soundbar?
The Ultra is the bigger bar, for larger TVs and rooms. Both fell by about a fifth last year, so the gap between them barely changed.
Does the Smart Ultra Soundbar have Dolby Atmos?
Yes. Reviewers liked its width, though they found the height effect less convincing than its sound elsewhere.
How we reached this
Last year's cuts are the ones named outlets reported during Black Friday week 2025, against the regular price they quoted. The forecast is our reading of each model's age, its successors and last year's cuts. We never show prices.
We haven't tested these products ourselves. Our picks weigh independent expert reviews against each maker's published specs and the prices we checked. Opinions are ours; facts link to where they come from. How we choose.
Sources: Tom's Guide: best Black Friday soundbar deals, TechRadar: the soundbars worth buying this Black Friday, MacRumors: Sonos Black Friday sale.
